People

After a long stretch of full time Mothering and volunteering I found myself in poor health, spiritually and physically. A deep yearning for freedom had surfaced that could not be denied, but instead of running for the hills I began reclamation and restoration of Self through art and foraging in nature.

“Unused creativity is not benign. It metastasizes. It turns into grief, rage, judgement, sorrow, shame.” ~Brene Brown

 The origins of Flora Aura began in 2012 when I started sculpting headpiece art out of natural and scavenged materials. I did this in secret at first, I was shy to reveal my weird, true self to my friends and family. I was constantly rigging florals and other living elements to my head with whatever means possible until one day, out of necessity and stubbornness, an idea came through. I realized the design was actually functional and totally unique. THIS WAS A TOOL THAT COULD OPEN THE ART OF FLORAL CROWN MAKING TO ABSOLUTELY EVERYONE FROM   

YOUNG CHILDREN TO THE TOTALLY UN-CRAFTY. ALL OF MY IMPRACTICAL, RIDICULOUS, CLANDESTINE CREATIONS HAD YIELDED SOMETHING VERY UTILITARIAN, GO FIGURE. FAST FORWARD, I FILED FOR A PATENT AND BEGAN THE LONG ARDUOUS JOURNEY OF STARTING A BUSINESS ALONGSIDE BEING A FULL TIME MOM. I SURE AM GLAD I NEVER RAN FOR THOSE HILLS, AS I STILL FORTUNATELY DWELL IN BREEZY ENCINITAS, CALIFORNIA WITH MY SUPPORTIVE HUSBAND AND TWO INCREDIBLE TEENS.

Lindsy Richards

Founder

Made in The USA

Here in Downtown Los Angeles is where our beautiful factory creates quality goods with high integrity. Flora Aura is very proud of who, where, and how the product is made. Our customer can feel good that they are making a conscious choice purchase.